03/07/2023

Victory Kia Dealership Increases Organic Form Submissions by 225% with SEO Strategy

Victory Kia of Victoria Texas, offers a wide range of Kia and other used vehicles to customers.  They reached out to Space Auto to drive more traffic to their website for quality online lead generation. In addition to launching a new website that provided a simple, direct, consumer experience, Space Auto recommended a strategic Search Engine Optimization (SEO) program to drive more organic customer traffic.

Learn the basics of how SEO works check out our article 3 Simple SEO Strategies for Car Dealerships to Boost Organic Traffic

Victory Kia sat down with the Space Auto account services team to help them better understand the dealership’s inventory and who their target customers are.  Space Auto implemented the following program to help drive organic traffic to Victory Kia’s website.

  1. Keyword Analysis: The Space Auto team conducted keyword research to identify the most popular search terms among customers around  Victoria, TX so that Victory Kia could align their website content with the right keywords to sell more vehicles.
  2. Landing Page Optimization: The team made sure the most relevant keywords were added to Victory Kia’s homepage and other key landing pages in a way that added value to the customer.
  3. Meta Tag Upgrade: The Space Auto Team made important on-page improvements across the Victory Kia website to the site URLs, title tags, image alt tags, and meta descriptions to encourage better rankings in search engine results.
  4. Sitemap Creation: A sitemap was created and submitted to search engines.  The Space Auto team also takes the time to ensure that each new page is indexed by search engines.
  5. Local SEO: The Space Auto team helped Victory Kia claim, optimize, and manage their Google My Business page along with hundreds of other local directory listings.
  6. Inbound Marketing: The team published new SEO landing pages designed to attract in-market customers.

In one year (2022 vs. 2021) Victory Kia saw the following results:

Learn more about how Space Auto SEO can help drive targeted search traffic to your your business.

The CARS Rule, the Future of Automotive Retail, and Why Honesty Still Drives Success
The CARS Rule, the Future of Automotive Retail, and Why Honesty Still Drives Success
Dealer News
01/27/2025
A Post-Ruling Landscape Today, a U.S. appeals court struck down the Biden-era Federal Trade Commission (FTC) regulations known as the “Combating Auto Retail Scams Rule” (CARS Rule). These rules, finalized in January 2024 but put on hold due to legal challenges, aimed to increase price transparency, curb deceptive “bait-and-switch” tactics, and protect consumers from being…
NADA Show 2025: Let’s Talk About Dealership AI
NADA Show 2025: Let’s Talk About Dealership AI
Dealer News
01/23/2025
Unsurprisingly, there’s been a lot of talk about AI this week at the NADA Show. We say unsurprisingly, because AI’s been a trending topic for a while now. In fact, not only have we been talking about it for the last few years, but our platform was built with it from the very beginning (more…
5 Signs Your Dealership Needs a Tech Makeover
5 Signs Your Dealership Needs a Tech Makeover
Marketing 101
01/20/2025
Running a dealership isn’t just about stocking the right cars or hiring sharp salespeople. It’s about having the tech to meet modern buyers on their terms. If your systems feel more “past their prime” than cutting-edge, it’s time to reassess. Outdated processes and clunky tools don’t just slow you down—they frustrate your customers and hurt…
Why Customization Is Key in Today’s Automotive Market
Why Customization Is Key in Today’s Automotive Market
Uncategorized
01/06/2025
Your customers aren’t looking for just any car—they’re looking for their car. You know, the one that fits their lifestyle, their budget, and their favorite playlist. If your dealership is treating buyers like numbers instead of people, you’re handing them over to the next dealership (or online competitor) that gets it. The reality? The automotive…
Give Customers Exactly What They Want in 2025
Give Customers Exactly What They Want in 2025
Uncategorized
12/29/2024
In 2025, customers aren’t just looking for a car—they’re looking for an experience. They expect convenience, transparency, and personalization at every step of the buying journey. This is a huge opportunity for dealerships to step up and exceed expectations. Let’s break down exactly what customers want and how you can give it to them. Customer…